Let's link two separate factors:
medical imaging is photography and
the imaging report is the main marketing tool of the free standing imaging facility.
The first proposition is pretty direct for image forming rather than its inseparable companion, image interpretation. I'm never surprised at how many of the people I know in the various disciplines of medical imaging identify their hobby as photography. And, to be sure, the mandatory exposure of residents in Diagnostic Radiology exposes them to a graduate level education in the tech of photography that goes far beyond what the vast majority of professional photographers see or get. Is there really a difference between sunlight or gamma ray photon and phonon photography at a conceptual level?
I hope you will all visit my light photography website and enjoy the various topic galleries at
Visual Jason Photography.
I believe the second notion was one that my good friend Dr George Flinn in Tennessee expressed when I started in private practice at the end of 1988 after 20 years in big hospital/academia, where, also, patients tend to have no (or not offered any alternatives) in where they have their imaging studies.The main Harvard associated hospitals never send patients for imaging studies to each other, and there is no phrase in the local language for even expressing the idea of having imaging studies at any of the Tufts or Boston University locations. Perhaps that failure to share resources has something to do local pride of excellence. The situation is much worse in Chicago, where for many years the larger hospitals have formed hospital networks that don't recognize each other's existence, which, from my personal opinion is motivated by economic factors primarily.
From the standpoint of the free standing clinic, what the referring physician gets is a report of the patient's visit. That needs to be coherent, complete, and accurate as well as prepared and sent promptly. We can assume that when there is an urgent issue, the physician involved with an individual exam will contact the referring physician directly. Most of the time the report is e-mailed, faxed, or sent by conventional mail. The referring physician typically has none of the options for reviewing images directly with a Radiologist when everyone is rounding in the same location. For the time being, we will concentrate on the way things have been done for the last 50 years and reserve discussion of some of the free web based PACS systems that are available to private practice Radiologists for a later posting.
What George realized and had been doing in his own practice was a novel way of placing images directly on the reports. What the referring physician needs is to know the interpretation of the Radiologist for the exam, does it answer the clinical question, if not, what should be done next. Placing images on the report is a way of validating the interpretation and expressing visually how an interpretation was made. It also illustrates that the interpretation was made from technically satisfactory images (which has always been a major issue in ultrasound). It is not the images themselves that are important, but what they represent. A report with great images conveys the professionalism of the center doing the study, which is a marketing function when there are multiple locations that appear to provide the same service for patients.
Our own little contribution to this was the thought that when a referring physician sits down to go through all the reports filtering in for their patients, especially those with lesser problems, it may be a little tricky to remember who's who. So, what we do and have done for most of the time we have been in private practice is to photo-identify all of our reports with a closeup of the patient in the upper right hand corner of the report, near the patient's name and identifiers.
21st March, 2011. T, Moon (11-2146)
Formatting is trivial with a word processor, but you get the idea. About 1 in 12,500 patients will decline the photo-op, which is their privilege. Everyone else likes it, especially my referring physicians, and I find that it helps me to get back into a case whenever a patient returns for more scanning. Like most Radiologists, I'm primarily visual. The picture above, was made with the same camera that we use for patient photos with some contrast enhancement for impact. Any digital point and click will work well for this application, especially since there is no need for enlargements.Of course no one gets to see those photos who is not designated to receive the report.
I think I saw a short paper in a recent JACR about some clinic at the Massachusetts General Hospital photo-identifying patient reports. Nice innovation, MGH, although about 20 years behind the curve.